Jun 16, 2022
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Burger King is sending $1 to select customers Coinbase User List via the cash-transfer app Venmo to promote a new value menu, according to a news release. The $1 Your Way menu features a lineup of Burger King items all priced at $1, including Coinbase User List the brand’s take on the bacon cheeseburger and its Chicken Jr. sandwich. In a press statement, Burger King Chief Marketing Officer Ellie Doty emphasized that “value is extremely important to our guests, especially now.” The campaign launches as Congress is Coinbase User List set to vote on a pandemic stimulus package that some view as a short-term fix to current economic woes. Dive Insight: Burger King is partnering with a popular cash-payment app to raise awareness about the launch of a new value menu. By sending select customers $1 via Venmo, the Coinbase User List brand hopes to drive up orders of lower-priced offerings at a time when mobile channels are increasingly important to its growth. Venmo and similar services have picked up enormous traction during the coronavirus pandemic as people Look for ways to easily and safely facilitate cash transfers with friends and businesses. The Burger King promotion, angling to surprise customers with the gift of cash, is timed around a holiday period where more consumers are feeling a pinch to Coinbase User List their wallets. Economic uncertainty and job losses driven by COVID-19 have delivered a hit to retail spending this season so far. Congress on Monday will vote on a stimulus package that includes $600 checks to qualifying adults — but critics see the bipartisan relief measure as a stopgap rather than a long-term solution to the broader downturn.