Apr 11, 2022
In Welcome to the Forum
these new trending queries. It must be difficult for the software to understand that we are not always going to be in panic mode. The answers we want now will not satisfy once things calm down. And I think that can be confusing. We'll have to wait and see how current crisis-induced behavior skews the best long-term search rFortunately, the fundamentals of SEO have not changed. We would apply many of the same strategies today as in the past. How to respond with SEO Here are four things to do now when it comes to SEO and getting your website seen in search results. 1. Understand search and ranking trends Look at Google search trends. You can use its coronavirus research trends hub to see trends and refer to our research trends user guide for more help. You can use keyword tools like our free keyword suggestion company employee list tool or others like Ubersuggest to find different keywords you want to optimize for. You can use our WordPress SEO plugin to get information about the top ranking sites for your keywords before you start writing content. This can give you key data points on the quality of your targets. Be sure to explore the impact of search trends on your particular niche. This article from Moz has some great insights into what types of content to create by industry during COVID-19. 2. Keep posting quality content Keep producing high quality content. This is especially true for “Your money or your life” sites, which would answer many pandemic search queries today. See our EAT guide for more information on this. More than ever, Google needs help finding and understanding the meaning of your content. So that means extra diligence with your optimization.