Growing an email list is one of the best ways to grow new customers and build a sustainable online business. According to a study, email marketing offers the highest return on investment of all channels, generating $38 in revenue for every dollar spent, and outperforms social media by 40 times in effectiveness in winning new customers. But lead generation won't do anything for your bottom line if you don't continue the conversation after the opt-in. Signing up is just the first part of your prospect's journey to getting to know your brand. What you do with the lead after acceptance (or failure) will determine whether or not someone continues to build a relationship with your brand and ultimately buy from you. Luckily, there are powerful things you can do — and automate — immediately after an email signup to start that relationship off on the right foot. In this article, I'll explain how to optimize your sign-up confirmation pages and create an email follow-up sequence that keeps your readers engaged, builds trust, and ultimately increases conversion rates. 1. Creating a High-Converting Confirmation Page So you've captured a few email addresses. Now what?
One of the most often overlooked opportunities to increase conversions is optimizing your confirmation or thank you page. Most confirmation pages simply thank the user for subscribing and end with a generic message to expect more content. However, you can start engaging your new subscribers and maybe even generate a quick sale if you spend the time creating a high-converting confirmation page. Below are some ideas on how to improve the typical thank you page. Overdeliver by adding additional bonuses On my blog, I have several signup pages that offer different PDF downloads. I include links to download all opt-in bonuses on a thank you page. high converting confirmation page New subscribers feel like they're getting extra value because in addition to the freebie they wanted, they also get several other bonuses they didn't expect.
I have subscribed and uploaded bonus PDFs to many blogs, and unfortunately most of them are not very good. If you really want to entice your subscribers to receive more content, you need to make sure that your bonuses contain useful, actionable and interesting content for your readers. If you're struggling to come up with opt-in bonus ideas, consider creating a resource list. Resource lists are one of the easiest download bonuses to create and according to an interview with Clay Collins of LeadPages , resource lists convert better than any other type of download that LeadPages has tested on its own blog. Here's a screenshot of a SiteTuners thank you page that includes additional resources for subscribers:high converting confirmation email screenshot of a thank you page from SiteTunersAlthough links to blog posts can work well, I recommend including at least one PDF download.