After a rather embarrassing revelation into how Facebook was using and storing user data, they were quick to react. Facebook soon announced they Special leads would be shifting focus away from fake news and returning to “what made Facebook good in the first place”. channable-campaign-june-2022 Zuckerberg & co have introduced a new algorithm to show Special leads more content from friends and family in user feeds. This is thought to more “meaningful interactions”.
Although this is great news for users, businesses will now find Special leads it more difficult for their organic posts to be seen. What The New Facebook Algorithm Means For Your Business Luckily, Facebook has shared some inside secrets with digital marketing agencies to help businesses on Facebook: 1. Focus on comments, not likes Posts with comments are the most likely Special leads to receive priority. Commenting is seen as active engagement and therefore more ‘meaningful’ than passive clicks. 2. A Reaction for every action Special leads Although not as engaging as a comment, a reaction is still valued high.
Hitting a ‘Haha’ or ‘Love’ emoji is easier than writing ‘’, but still Special leads shows the user had some emotive response to the post. Brand posts will reach more users if they have a good amount of reactions. 3. Reply to all comments Social media is a great platform to start conversation and receive feedback directly from your customers. So, use it! If a user comments, be Special leads sure to leave a positive response. Struggling to get the party started? Ask an employee to make the first comment and your business can reply to get the ball rolling. 4. Share and Engage According to the new Facebook algorithm,