What has changed is Google has made it a lot easier for an inexperienced person to use PPC to market a product or service. Google has tons of free information and tools available for first time PPC users. If you search "Google keyword tool" the very first link you will see is the Google AdWords tool.
Google AdWords tool should be the first tool you should learn before you invest any money into pay per click. Video Marketing It doesn't matter what industry you are in, video marketing will work for you. YouTube though not a search engine has started generating a ton of targeted traffic. One thing to remember about video marketing is, if you apply the same on page and off page optimization techniques as with website optimization, your campaign will be very successful.
There are many free tools available to create your own business video or you can get your internet marketing company to do it for you. These are just a few internet marketing, SEO tips and strategies you can use to grow your business online. Whether you hire an Internet Marketing company or do it yourself... SEO, PPC and Video Marketing are vital to running a successful internet marketing campaign.