Does everyone in your organization know why?
If you - and everyone in your business - can answer yes, congratulations! You have one of the phone number list key things you need to succeed in content marketing. You are also in the minority of content marketers.
If you're like most marketers — and their teams — you don't clearly understand the phone number list who and why of your content and your brand. Not only does this provide a lackluster and inconsistent experience for your audience members who aren't sure what they'll get from your brand, but it can make you feel like you're spinning your wheels because the phone number list content created for everyone world satisfies no one.
I cannot express the phone number list importance of the editorial mission statement. If you don't have one — or aren't sure you have — I urge you to read on to learn how this simple statement can transform your content and give you more ranking power. Introductory questions about phone number list editorial mission statements are answered below.
Better yet, check out this insightful conversation from this year's B2B Research Roundtable hosted by the phone number list Content Marketing Institute.
Ardath Albee, B2B marketing strategist with Marketing Interactions and author of Digital Relevance , joins the phone number list conversation with Linda Crowe, Vice President, Digital Marketing Solutions at Brightcove; Vishal Khanna, Director of Digital Marketing for Wake Forest Innovations; Carla Johnson, president of Type A Communications and co-author of Experiences, the 7th Era of Marketing ; and Jeannine Rossignol, Vice President of Marketing for Xerox Consulting and Analytics Services.
How prevalent are editorial mission statements?
For years, Joe Pulizzi has preached about the phone number list importance of an editorial statement — which he also calls the content marketing mission statement — and he believes it's the key to effectiveness. As he says: So this year, we've added a question about editorial mission statements phone number list to our annual research to see how widespread editorial mission statements are — and how they impact effectiveness. As you'll see in the phone number list chart below, 28% of all B2B marketers surveyed have an editorial statement — and 48% of effective marketers do.