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    Salma Akter
    Apr 12

    Social E-commerce Pinduoduo Has No Social

    in Welcome to the Forum

    Recently, the new version of WeChat has launched the "Good Things Circle" function. After entering, users can see "Friends Recommended" and "Everyone Bought" products, and can also actively recommend products to friends. WeChat fax number database finally ushered in an update. But no one thought that the new function of WeChat for 1 billion users is e-commerce. On May 12, the new version of WeChat updated the "Good Things Circle" function. After clicking to enter, users can see "Friends Recommended" and "Everyone Bought" products, and can also actively recommend products to friends, and support jumping to purchase links.


    This reminds everyone that social e-commerce has a more retro form: four years ago, WeChat opened its own relationship chain for in the first-level entrance and launched the "shopping circle" function. This "shopping circle" is quite similar to today's "good things circle". In this circle, WeChat users can freely share and post their own products, and friends can click to buy directly through the link. This is the lead that JD.com buried in WeChat four years ago, but it was only recently that the lead was ignited.


    According to industry insiders, the users of "shopping circle" have already quietly exceeded 100 million, and this may be the result of efforts to build fax number database social e-commerce in the past six months. Social e-commerce Pinduoduo has no social With the support of this data, Xu Lei, the rotating CEO of JD Retail Group, announced in a high-profile manner that will create a new social e-commerce product by using the first-level entrance of WeChat and the user resources of the WeChat ecosystem.

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