Douglas Karr, founder of the Marketing Tech Blog, on cost of acquisition versus customer retention. The prevailing wisdom is that it costs four to eight Jewelry Retouching times more to acquire than to retain a customer. Karr argues that this proportion is actually much higher and presents formulas for calculating customer retention, attrition, lifetime value, cost of acquisition, and other types of metrics. It's like a master class in a blog post - highly recommended Jewelry Retouching reading for content marketers! RELATED CONTENT AT HAND: Why inbound marketing should take a back seat to current customers 4. This former marketing example of the week (46:34) The Federalist Papers: The Federalist Papers is a collection of 85 articles and essays written
Hamilton, James Madison and John Jay that aimed to influence the American public and members of Congress to ratify the US Constitution. The Jewelry Retouching Federalist Papers had a cohesive vision, plan, and structure, led by Hamilton, who wrote the majority of the essays. Authors were quite prolific, publishing up to four articles a week. Seventy-seven of these essays were published over a two-year period in several New York trade publications. In Jewelry Retouching addition, a compilation of these and eight others was also published in two volumes printed in 1788. Although there is no evidence that they influenced the decisions of the
American states to support their objective, it is clear Jewelry Retouching that they had the greatest impact in New York. (the temporary capital of the United States at that time), where the Constitution was ratified on July 26, 1788. It was a remarkable attempt to push for the ratification of the American Constitution and is a prime example of This Old Marketing - and Jewelry Retouching clearly one of the oldest we've featured in this podcast. Federalist papers Image Source For a full list of PNR archives, head to the main This Old Marketing page .