FIRST SALE Everything became a bit overwhelming. Slowly but surely I lost control. I had two options: Pause the project until my military training in the German army is over (and don’t reach my goal) OR Ask for help. I hate not reaching my goals, so I had to ask for help. ASKING FOR HELP Not being able to work on HYKE from Monday to Fridays made things very difficult. Like I already said, I could’ve stopped the whole project until the training is over but I didn’t want to lose momentum.
So I called a good friend and business partner of mine to ask if he’d like to join me. I told him about the project, showed him my plan and he agreed. We even split the costs of the backpacks ($1,197.50 USD each) so we’re equal partners. less than it was before, but having a partner on my side can become very helpful (even after I finish my training). For now, he will take care of executing the marketing plan I mapped out earlier:
Screenshot showing a spreadsheet With only three weeks left to achieve the goal of making $1,000 USD in profit, we focused on the things which are the easiest to execute and probably have the biggest impact in a short period of time. This left us with: Giveaway (to build our email list) Influencer outreach (to get attention on social media) Instagram comments (to get attention on Instagram) We made this decision based on our previous ecommerce experience with free marketing tactics.