The kick off or launch meeting of a marketing project is a key moment for your entire team. An effective kick off helps us get off to a good start in a new business venture and charges us with energy to take the first steps. Let's see the keys to achieve it. Do you want to know how to automate your sales team ? Click here and download the free ebook that we have prepared for you with the 5 steps to have an automated sales team. Kick off the 5 keys to make your kick-off meeting a success What is kickoff? The "kick off" is the initial service with which a football match begins.
Taken to the corporate world, the kick off is the start-up meeting in which a project is presented and the expectations and functions of each participating professional are explained. Its main objective is to clarify all the doubts and validate the details of the project , so that all the collaborators are on the same page before starting. It can also serve to improve motivation and collaboration among team members. For the client, the kick off serves to be able to align the plans with the expected results and officially present the team of professionals in charge of the campaign. 5 keys to make your kick off a success Get all the necessary information .
After the kick off, all attendees should be very clear about what the project consists of and what exactly is expected of them. Therefore, the organizer of the meeting should know in depth all the context and details: expected results, status of different elements, study of the competition, timing and tasks to be assigned... Pick the right place and time . An option that may be interesting is to hold the kick off meeting outside the company, perhaps in combination with some role-playing activity, as this can increase the importance attributed to the meeting and improve the motivating factor. When it comes to the moment, you have to find a date that does not coincide with the closure of other projects, so that all collaborators have the appropriate level of time available and energy. Plan the strategy . When launching a project, we must be very clear about the bases on which it is based, the objectives we want to achieve and how we are going to measure them. In the same way, we must also define a series of managers and the tasks that they must be in charge of, as well as the communication flows between them. Set a clear agenda . The idea is that the kick off does not last forever, but rather that it be a brief, effective and motivating meeting. To do this, we have to have a clear agenda and not let the topics get too long.