While doing my competitor backlink analysis for Geek Me Box, I found this blogger coverage, which includes an unlinked mention of 1Up Box! Unrelated mention of 1Up Box It's possible that this blogger is willing to mention 1Up Box on this review page, assuming it's not a paid review. After all, it makes sense to their audience. And as a bonus, this review also reveals a USP and competitive advantage for 1Up Box: they are more affordable than the competition. Content analysis with BuzzSumo Content analysis is an important part of any competitive analysis. You should take a moment to understand what content is available and popular with your audience.
To discover these topics, you need to analyze the content of your competitors and find which articles, infographics, videos, etc. were the most popular. Your competitors' blogs are a good place to start. For 1Up Box, I'll take a look at the Geek Fuel blog and The fax number list Daily Crate (Loot Crate). They seem to be the only two competitors with active blogs. One of my favorite tools for content analysis is BuzzSumo. To analyze the content, I put the domain of The Daily Crate in BuzzSumo: Loot Crate BuzzSumo Homepage BuzzSumo will return the best content (ranked by number of social shares) to the Loot Crate blog. I quickly notice that
The Daily Crate's content is not shared by a large audience: Loot Crate BuzzSumo Results [Click to enlarge.] Using the same process with BuzzSumo, I find a similar situation with Geek Fuel's blog and content: Geek Fuel BuzzSumo Results [Click to enlarge.] It seems that neither Loot Crate nor Geek Fuel have been able to build a large following with their blogs. Although 1Up Box doesn't have a blog (and they may have no interest in producing content), I would let them know the opportunity exists. There is a dearth of popular content in 1