Advertising on TikTok has managed to position itself as one of the most interesting options to reach people under 30 years of age. But many brands still do not dare to use it due to ignorance or fear that it does not fit into their budget. To shed light on this matter, we are going to see what exactly are the costs of advertising on TikTok .
Do you want to fully understand how to focus your business strategy on TikTok and learn how to advertise? Click here and register for free to our complete training. How much does it cost to advertise on TikTok Formats and costs of advertising on TikTok Currently, the advertising platform on TikTok has different formats. In-feed ads are the most economical, scalable and affordable solution for all types of brands, while other formats are more appropriate for large advertisers. In-feed ads In-feed ads allow you to convey your business message in the same way that TikTok creators do,
as you can integrate your video ad into the "For You" feed . This format allows you to use videos of up to 60 seconds with automatic playback and music. Users who see your video ad will be able to interact with it in the same way as with other content on TikTok : like it, leave a comment, share, follow you or record videos with the same tune.