More and more young people rely on ASMR to treat insomnia and relieve stress. Although ASMR has great potential for development, it is also facing the dilemma that bad money drives out good money. As a loyal ASMR fan, I intend to create an ASMR Exclusive audio and video APP to solve problems and develop ASMR industry.
By investigating the core functions and status quo of similar mobile ASMR audio/video sleep aid products, analyzing the highlights and deficiencies of the products in terms of content, interaction and functions, and providing reference for the creation and planning of ASMR-ers products.
In recent years, the state has paid more and more attention to the mental health and mental health of its citizens. For example, the promulgation and issuance of some important documents: the "National Mental Health Work Plan (2015-2020)" was issued in 2015, the "Guiding Opinions on Strengthening Mental Health Services" was issued in 2016, and the "National Social Psychological Service System Construction" was issued in 2018. Pilot Work Plan"; and some important meetings to promote the implementation of the document: psychological services are mentioned in two places in the full text of the 13th Five-Year Plan, and the construction of a social psychological service system should be strengthened at the 19th National Congress.
The country's emphasis on country email list national sleep health cannot be underestimated. In 2020, the state established the Healthy China Action Promotion Committee and issued the "Healthy China Action (2019-2030)", and sleep health was included in the main action indicators.
In terms of industrial copyright, the "Copyright Law of the People's Republic of China" clarifies the copyright protection of audio products, and relevant departments severely crack down on online infringement and piracy.
In terms of ASMR video chaos, in 2018, the National “Anti-pornography and Illegal” office interviewed a number of network leaders to request to clean up ASMR content involving pornographic and vulgar issues, and strengthen the supervision and review of related content.
Summary: The country is paying more and more attention to the mental health and sleep problems of its citizens, and the copyright protection is more and more clear. After about three years of rectification of ASMR video chaos, the soft pornography content has been eliminated, and ASMR-ers have broad prospects for development.
With the fast-paced life of modern people, in addition to income growth, there are also multiplier pressures from work and life, and the impact of the new crown epidemic in 2020. According to the "2020 Xilinmen China Sleep Index Report", the average sleep time of Chinese people There are only 6.92 hours, and 79.3% of people pay high attention to sleep. Everyone's desire to improve sleep quality is getting stronger and stronger.