As a content manager , there's nothing happier than watching a blog post you've worked so hard to crawl to the top of Google's search results. I still remember the first time one of my articles hit the SERP charts. No one ever confuses me with a rock star, but I had a brief moment where I felt what it was like to be number one on the Billboard. I find myself strutting around my office confidently, just waiting for someone to ask me, "Hey, didn't I just see you on the first page of Google?" Free Guide:
The Ultimate Inbound Marketing Strategy Playbook for 2022 Of course, no one asked me this question, but that didn't diminish my excitement about my own success. Years later, I still have the same feeling when Google chooses my content as the answer for a given query - but that wonderful feeling is quickly suppressed when checking your blog's analytics. Despite being number one on Google, business blogging and inbound marketing are all about increasing your company's revenue.
It’s cool to rank high for keywords and it’s great to get traffic, but I hate to tell you if you’re not generating leads from your traffic for your sales team, but your blog isn’t doing well. Great blog posts drive traffic to your website, provide honest education, build trust with your audience , and spark interest in learning more about your brand. If done well, these visitors are more likely to convert because they trust you. Related: Why trust is the real currency of any business